Your True Colours

Summary

The influence of colors interests the marketing world. According to scientific researches colors affect our conscious and unconscious.

The biggest interest in effect of color is in the food industry. Producers try to offer attractive product as much as possible. Despite this fact, there are different well – liked products and it depends on differences between cultural customs.

Researcher John Ott suggests the theory that color can affect the nervous system. There are number of experiments related to measurements of blood pressure that prove discovery. These results are using by various restaurants and food makers to influence the customers.

Different effect also has colors in consumer products. According to experiments, the color of package has an influence even to a quality perception of product of customer evaluation.